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About Us

Aagama: Doctrines or system and ‘practice manual’ for worship.

Throughout the year we celebrate various festivals with joy, fervour and devotion. These festivals have their own unique significance and we soak in tradition, worship and sharing.

Aagama has evolved from a very simple philosophy and belief – All of us collectively can provide support to the entire ecosystem behind these festivities at all times:

• The potter, artisans and all other cottage industries whose livelihood throughout the year is dependent on these festivals.

• The Rithwiks who guide us through these rituals, the Vedic schools that train these Rithwiks.

We at Aagama have endeavoured to bring to you the deities, puja items, decorations and all that is required for the plentiful celebrations and prayers while at the same time tried to explain the inner significance of these rituals, through content, blogs and expert speakers. Soak in the festivities and hear Veda and sholaka recitals, hymns and songs from the comfort of your home along with your loved ones. Even get to listen to a short story around the festival by our grandmothers!!

All our offerings have been thoughtfully curated to ensure that you are able to get all that you need for you to complete the rituals at affordable price from the comfort of your homes. So, go ahead, buy and spread the cheer around by supporting artisans, cottage industries, offer your prayers along with Rithwiks and let the generations carry on with the festivals with the fervour and spirit that you would do. 

Remember you are not buying, you are supporting!!!! 

“There is a story behind every festival and the rituals follow the story.”