Welcome to Aagama
Aagama: Doctrines or system and ‘practice manual’ for worship.
Throughout the year we celebrate various festivals with joy, fervour and devotion. These festivals have their own unique significance and we soak in tradition, worship and sharing.
Aagama has evolved from a very simple philosophy and belief – All of us collectively can provide support to the entire ecosystem behind these festivities at all times:
• The potter, artisans and all other cottage industries whose livelihood throughout the year is dependent on these festivals.
• The Rithwiks who guide us through these rituals, the Vedic schools that train these Rithwiks.
We at Aagama have endeavoured to bring to you the deities, puja items, decorations and all that is required for the plentiful celebrations and prayers while at the same time tried to explain the inner significance of these rituals, through content, blogs and expert speakers. Soak in the festivities and hear Veda and sholaka recitals, hymns and songs from the comfort of your home along with your loved ones. Even get to listen to a short story around the festival by our grandmothers!!
All our offerings have been thoughtfully curated to ensure that you are able to get all that you need for you to complete the rituals at affordable price from the comfort of your homes. So, go ahead, buy and spread the cheer around by supporting artisans, cottage industries, offer your prayers along with Rithwiks and let the generations carry on with the festivals with the fervour and spirit that you would do.
Remember you are not buying, you are supporting!!!!
“There is a story behind every festival and the rituals follow the story.”
Ganesh Chaturthi is celebrated on Shukla Chaturthi of the Hindu month of Bhadra (generally falls between August and September).This day is celebrated as the birthday of Lord Ganesh, the elephant-headed son of Lord Shiva and Goddess Parvati.
Shankaranti is the harvest and thanks giving festival and is widely celebrated across the country. It is always celebrated on 14th of January every year.
Navratri this year begins on the 17 th of october. For Navratri we have launched our Gollu collectioncs, our E-Haldi Kukum Package , Flowers and much more !!
New Year Celebration
New Year Gudi Padwa, Ugadi, Tamil Puthandu is celebrated on the first day of Chaitra month of the year as per Hindu Calendar.
Gudi padwa/Ugadi is on 13th April 2021 and Tamil Puthandu is on 14th April 2021.